The exciting part; where it all begins. The services we provide always start with exploring your current communication ambitions and the role that content plays within them. We'll look at what you've done previously and the challenges you've encountered. In addition, we'll consider where your content could take you and the resources you have available to make that happen.
Suitably equipped, we'll begin to create a strategy that puts content squarely at the heart of your business development activity, playing its part at both the top and the bottom of your sales funnel. With that in place, we'll determine how best to operationalise the strategy and how to monitor and evaluate it.
Where we've helped a client create their content strategy but the implementation of that strategy is retained in-house, we can still provide ongoing support and advice.
This could include scheduled activity, such as reviewing the editorial calendar and recent content outputs or assessing performance against the strategic objectives. Alternatively, it could involve more ad hoc support services, such as plugging in-house capacity gaps or providing occasional writing and editing support.
At the heart of everything we do at The Content Equation lies the ability to write a decent story. For clients with limited in-house resource or capacity, we can service all of their writing, editing and proofreading requirements. This can mean writing anything from a few hundred words for some corporate literature through to an extensive thought leadership report.
Whatever ever the output may be, our writers always aim to create content which is engaging and personable. We believe that the best content can inform and entertain in equal measure, no matter what the circumstances.